what is do-follow backlink

 The do-follow backlink is a type of hyperlink that allows search engines to follow the link and pass on "link juice" or ranking authority from one website to another. When a website links to another website with a do-follow backlink, it essentially vouches for the credibility and relevance of the linked website. These backlinks can positively impact the search engine rankings and visibility of the linked website.


A no-follow backlink tells search engines not to pass on any ranking authority to the linked website. This is typically done by adding a "rel=nofollow" attribute to the hyperlink. No-follow backlinks are often used for sponsored content, user-generated comments, or any other situation where the website owner does not want to endorse or vouch for the linked content.



It's worth noting that while do-follow backlinks are generally more valuable in terms of SEO (Search Engine Optimization), having a healthy mix of both types of backlinks can be beneficial for a website's overall link profile. Search engines look for a natural backlink profile that includes a variety of do-follow and no-follow links from different sources.



When a website includes a do-follow link pointing to another website, search engines follow that link and consider it as a ranking signal for the linked site. This means that the linked website may benefit from the authority, relevance, and trustworthiness of the linking site. Dofollow backlinks are the default type of links unless specifically marked as "nofollow."

It's worth noting that search engines like Google consider numerous factors when evaluating backlinks, including the quality and relevance of the linking site, the anchor text used, and the overall link profile of a website. While do-follow backlinks can contribute to improving a site's search engine rankings, it's important to pursue a diverse and natural backlink profile that includes a mix of do-follow and no-follow links from reputable sources within relevant contexts.
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